HOW TO TRAIN AN AI AGENT TO SPEAK LIKE YOUR COMPANY?
Discover how to turn AI into a consistent spokesperson for your brand, capable of communicating with your tone, style, and linguistic identity.
AI agents do everything today: they manage workflows, automate tasks, and support teams.
But do they know how to speak like your company?
This is the critical point that many businesses are discovering: an AI might function well on a technical level, but communicate in a way that is inconsistent with the brand's tone, style, and identity.
In this webinar, you will discover how to turn an AI agent into a true spokesperson for your company: capable of using your voice, not that of a generic model.
Free webinar – Friday, February 6th, 12:00 PM – Live on Zoom. Replay available.
No technical skills are required: it is designed for IT professionals who work in communications and HR.
WHY IT MATTERS TO YOU
IT companies communicate every day across many channels, often with inconsistent results:
- The HR department uses one tone
- Marketing uses another
- Customer Care uses yet another
- Generic AIs add further inconsistency with cold and impersonal messages
This fragments the company voice, reduces brand recognition, and forces teams to constantly correct texts, emails, and responses.
And when an AI agent doesn’t respect the brand voice, the problem becomes immediately visible: impersonal, robotic, or inconsistent communications that don't reflect the company culture.
WHAT ARE “BRAND-ALIGNED” AI AGENTS
An AI agent trained on a company's voice is not a generic model and does not simply generate text.
It is a system that learns how your company speaks, integrating:
✅ the tone of your communication (professional, technical, friendly…)
✅ the way you address candidates, clients, and teams
✅ the difference between internal and external communication
In other words: it writes texts consistent with the brand identity, not that of a predefined model.
Here are some examples you will see in the webinar:
✅ Job posts that reflect a company's internal culture
✅ Candidate emails with a human, consistent, and respectful tone
✅ Client messages that don't sound "written by a robot"
✅ Internal presentations with consistent language
✅ AI-generated responses and content that don't "clash" with company communications
It's not enough to just know the technical side of AI: you need to know how to communicate!
WHAT YOU WILL LEARN IN THE WEBINAR
In 45 minutes you will understand how to:
👉 define and consolidate your company's brand voice in the AI era
👉 train an AI agent to use your company's tone, style, and linguistic identity
👉 create truly useful foundational materials: guidelines, examples, internal texts
👉 maintain consistency across HR, Marketing, Customer Care, and technical teams
👉 prevent inconsistencies and "off-brand" messaging
👉 transform AI into a reliable spokesperson, not a generator of generic texts
WHO IS THIS WEBINAR FOR
This webinar is for you if you are:
✅ Entrepreneur in the IT sector
✅ IT Manager / CTO
✅ HR / Communications Manager
✅ Innovation Manager
It is not for you if you are looking for:
✓ Technical training on AI
✓ IT automation or processes
✓ Abstract concepts or “AI guru” hype
Free webinar - no spam - you can unsubscribe at any time.
WHO IS BEHIND THIS WEBINAR?
Event-IT
The Italian community dedicated to IT professionals.
We speak your language, the language of those who work every day with processes, people, communication, and technology.
Our goal is to make what seems complex simple and create spaces for useful and practical discussion.
The speakers
Pasquale Testa - IT Hub Coordinator & Innovation Manager
Over 20 years in IT, with experience as a CIO in Telecom, Retail, Fashion, and Large-Scale Retail.
Specialized in making technology easy to adopt and truly useful for companies.
In the webinar, he brings the practical perspective of someone who has to implement innovation: how to introduce AI agents that assist corporate communication and ensure linguistic consistency.
Rodolfo Monacelli - AI Trainer
Works on training AI agents capable of understanding and replicating the way a company communicates.
Combines expertise in professional writing and AI design to create clear, reliable tools aligned with the brand voice.
Helps teams and departments translate complex ideas into simple and consistent language.
Sara Infante - Chief Writing Officer
Professor and course director in corporate communication at Unitelma Sapienza University.
Specialized in corporate voice governance.
She designs and trains chatbots and AI agents that speak the company's language, educating AI models trained on generalist languages.
For years, she has helped companies build solid, coherent, and recognizable linguistic identities, both internally and externally.
WEBINAR PRACTICAL DETAILS
✅ When: Friday, February 6, 2026
✅ Time: 12:00 PM
✅ Duration: 45 minutes
✅ Where: Live on Zoom
✅ Price: Free
✅ Replay available
Do you want an AI agent that truly speaks like your company?
In this webinar, you will discover how to achieve this in an effective and practical way.